MGM+ & Lionsgate Partner to Expand Into Latin America
MGM+ & Lionsgate Partner to Expand Into Latin America
MGM+ and Lionsgate have recently announced a joint venture to help each company expand into Latin America. This venture is part of an agreement between the two companies to bring together their content library and production resources in order to create a unified portfolio that will be offered to television and streaming networks throughout the Latin American continent.
Overview of MGM+ & Lionsgate
MGM+ is a leading production and distribution company that is part of the broader MGM content library. With a focus on film, television, and digital content, MGM+ has a respected global presence through their streaming services and theatrical releases.
Lionsgate is another leading content producer and distributor, best known for their hit films such as The Hunger Games franchise and television shows like the popular Orange is the New Black. The company has a similar strategic focus to MGM+ and has an expansive library of content to offer.
The Benefits of the Joint Venture
The joint venture between MGM+ and Lionsgate is expected to provide numerous benefits to both companies and to Latin American audiences. For MGM+, it provides the opportunity to access a new market for its content, allowing for a new stream of revenue and exposure to a wider range of audiences. Lionsgate also stands to benefit from the venture, as it allows the company to gain access to the Latin American market and tap into collaborations with established producers across the continent.
At the same time, audiences in Latin America are set to benefit from the venture, as MGM+ and Lionsgate will be offering an unprecedented number of high-quality content. This will include an array of both films and television series, as well as new original content developed specifically for the Latin American market.
Television & Streaming Networks in Latin America
MGM+ and Lionsgate have indicated that they will begin offering their content through a variety of television and streaming networks throughout Latin America. This includes networks such as HBO Latin America and its sister streaming service, HBOGO. Other networks expected to be involved in the venture include Telemundo and Fox Latin America, giving the companies a wide range of advertising and distribution opportunities.
Practical Tips for Success
MGM+ and Lionsgate have put in place a number of practical steps that will help ensure they remain successful throughout their venture in Latin America. Among these steps is ensuring that the content they offer is tailored to the tastes of Latin American audiences. This means adapting the scripts and storylines of their productions to ensure that it resonates with viewers, while also working with local talent and using cultural references and dialogue to make the productions more engaging.
The companies will also be investing in marketing and advertising to ensure their content reaches the widest possible audience in Latin America. This will include traditional television and online advertising as well as taking part in promotions and events throughout the continent in order to get maximum visibility for their content.
Case Study: HBO Latin America
One of the major networks MGM+ and Lionsgate will be partnering with is HBO Latin America. The importance of this partner can be seen in the success of past projects, such as their hit series Coisa Mais Linda, released in 2019. The production was an officially-licensed remake of the 1935 film Aconteceu Cá, and it was a major ratings success in Latin America.
The success of the series can be attributed to a number of factors, but one of the most crucial was the local focus of the project. In addition to the official remake of the film, the series also featured local talent, and was tailored to the culture and lifestyle of the region. This offered a sense of authenticity that resonated with viewers and helped make the series a hit.
Final Thoughts
The partnership between MGM+ and Lionsgate is set to change the content landscape in Latin America, providing both companies with an unprecedented level of access and opportunity. The venture is expected to bring a new level of quality content to the region and it is likely to be a major success for both companies.
MGM+ and Lionsgate have indicated that they are investing heavily in their venture, including tailoring their content to local audiences, investing in marketing and advertising, and collaboration with existing content producers and networks. If their venture is a success, it could be the first of many for the two companies in Latin America, setting the way for further expansion into the region.
The venture between MGM+ and Lionsgate is an important step for both companies, helping each of them expand their reach and extend their influence globally. With both companies already established in some of the most important markets in the world, the venture signals a commitment to providing quality content to global audiences. For viewers in Latin America, it could mean a greater variety of films and television shows across different genres and production levels, as well as access to new, exclusive content only available from these two companies. Through this initiative, both MGM+ and Lionsgate are paving the way for further international expansion while also providing access to Latin American audiences of an array of quality content.
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